2017 Google Online Marketing Challenge

Competitions

Business Plan

Location (s):

  • Online

Overview

The Google Online Marketing Challenge is a unique opportunity for students to experience and create online marketing campaigns using Google AdWords. Over 110,000 students and professors from almost 100 countries have participated in the past 9 years.

Details

With a $250 AdWords advertising budget provided by Google, students develop and run an online advertising campaign for a business or non-profit organization over a three week period. The teams that develop and communicate the most successful campaigns win awesome prizes, including trips to Google offices. Students also have the opportunity to participate in the optional Google+ Social Media Marketing category by creating and managing a Google+ Page for their clients over a five week period.

Professor Registration - March 22, 2017

Student Registration - April 5, 2017

Opportunity is About:


Eligibility

Candidates should be from:

Description of Ideal Candidate:

The Challenge is open to student teams of three to six members from undergraduate or graduate programs, regardless of their major. All students must register under a verified faculty member, lecturer or instructor currently employed by an accredited higher education institute.


Dates:

Deadline: April 05, 2017


Cost/funding for participants:

The Global Winners and their professor will receive a seven-night trip to San Francisco, including one day at the Google Headquarters in Mountain View, California to meet with Googlers from the AdWords, University Programs and Marketing teams. The team will also receive computing devices, along with other prizes.

Regional Winners and their professor receive a two-night trip to a regional Google office. The teams will also receive computing devices, as well as other prizes.
Google+ Social Media Marketing Awards

Each student in the Global and Regional Social Media winning teams will receive a computing device, as well as other prizes. Additionally, Global Winners and their Professor will get an exciting opportunity to participate in a Google+ Hangout with Google+ team members (to be scheduled at Google’s discretion).
AdWords Social Impact Awards
Each student in the three top performing teams will receive a computing device, along with other prizes. Additionally, Global Winners and their Professor will get an exciting opportunity to participate in a Google+ Hangout with Google Grants team members (to be scheduled at Google’s discretion).
Winning teams will also secure the following donations for their partners:
1st place - $15,000 donation to the non-profit partner

2nd place - $10,000 donation to the non-profit partner

3nd place - $5,000 donation to the non-profit partner

All Winners and their professors across all categories will be provided with personalized certificate of appreciation noting their status as a Winner in the Competition.

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