BRING YOUR ENTHUSIASM
Nothing we do would be possible without passion - passion to be the best in our work and passion to make a difference in the lives of our consumers through our products and services.
THINK BEYOND YOURSELF
L’Oréal's first invention, “safe hair dye," anchored this value on day 1. Now it's our duty to preserve the beauty & well-being of the planet, our employees & our communities.
TRY SOMETHING NEW
Listening to consumers, understanding their culture, and benefiting from their differences are absolute priorities in order to respond to the infinite diversity of beauty aspirations around.
Because there is no innovation without daring, we give priority to the individual rather than to organisation. It's a synonym for autonomy & for adventure that has always been.
BE YOUR BEST POSSIBLE SELF
A value that permeates every aspect of our business & in every country - excellence is expressed in a state of mind & a constant pursuit of perfection for ourselves & our customers.
STAY ONE STEP AHEAD
We always have in mind the fact that our company was founded by a scientist so we constantly aim to discover new ways to create products that are truly different and surprising.