L’Oréal - Brandstorm Competition 2024

THE ULTIMATE INNOVATION COMPETITION IS BACK! #Students from everywhere, every major, it is your time to play the ultimate innovation game by L'Oréal.

Brandstorm is a worldwide innovation competition open to everyone up to 30 Y.O. For the 31st Anniversary of the competition you will have 3 tracks to choose from in addition to a full learning path on Trailhead by Salesforce. Get the opportunity to be mentored by L'Oréal business experts, stay in touch with recruiters, and win the Intrapreneurship missions.

• L’ORÉAL BRANDSTORM is a Competition for undergraduate and graduate students who study in one of the participating countries and satisfy the conditions set up below (hereinafter the “Participant(s)”).

• The final list of the participating countries will be accessible on our online platform.
• Students must be eighteen (18) years of age or older to participate. Any under-age Participant must have the consent of his or her parent or legal guardian to accept the Official Rules and participate in L'ORÉAL BRANDSTORM.
• Students attending a post-graduate course (e.g. doctorate programme or MBA) cannot participate (except for post-graduate courses in India and Israel, please see article 20. SPECIFIC PROVISIONS FOR CERTAIN COUNTRIES) 
• Students eligible to participate should not yet have acquired considerable professional experience (i.e. not more than two years of work experience. Internships, apprenticeships, summer job experiences and auto-entrepreneurial work do not account into work experience). Students who have already played the Competition in a previous year and reached the international finals cannotparticipate another time.
• Students who did an internship in the department of the brand, division or relevant function concerned by the case study during the two (2) years preceding the Competition cannot participate in the current edition.
• The Participants have to compose a team of three (3) students. Students participating in an international exchange programme or studying in a foreign country, e.g. Erasmus or exchange students have to participate for the country they are studying in at the point of registration.
• Participants are only allowed to register in one team.
• The three (3) members of a team must be either studying in the same participating country (hereinafter the “Team”) or in the same university but physically located differently. It is not possible to change the university during the competition. If a Participant changes university during the Competition, they will still be registered under the starting university.
• All members of the Teams must have a valid e-mail address.
• L'ORÉAL reserves the right to check the validity of the registration information submitted by Participants at any stage during the Competition and to ask for copies of ID documents and/or student cards from the school or university cited by the Participants. L'ORÉAL also reserves the right to refuse participation, or to disqualify, at any times during the Competition, Participants (and their Teams) without justifying it. Submitting incorrect or misleading information will lead to refusing or disqualification of participation.

PRIZES

• During the Worldwide Final, one prize will be awarded.
• This year, the reward will be a 3-month Intrapreneurship program. The winning team will get the opportunity to work at Station F and L’Oréal as L’Oréal employees. There will be a deadline to begin the program before Sep 1st 2023. This award gives the opportunity for the winners to work on developing their Brandstorm project into a feasible business model. L’Oréal has the rights of all the intellectual property built by the students, if any, as stated in article 15. L’Oréal will assign mentors and coaches to guide students throughout the program. The participants of the program will be paid according to L’Oréal payroll standards. More information on this will be given throughout the competition.

The award will be organized by L’Oréal with minimum 2 members presence. Further information will be provided by L’Oréal.