PepsiCo GO Challenge


Business Plan Creative Ideas Companies Companies

Location (s):

  • France
  • Online
  • Spain
  • United Kingdom


Street food, kimchi, plant extracts: join us on our quest to discover the next big food or beverage movement, and be in with the chance of winning a high-tech gadget – or even being offered an exciting new position!


Be a trendsetter

Alright then, let’s get down to business. There are two things you’ll need to do to pass the first stage. Firstly, we want you to let us know what you think the next big food and beverage trend will be. That might be a new flavour – but it could also be something broader, like eco-friendly sourcing or the slow food movement.

Secondly, we want you to tell us how you think PepsiCo could harness that trend. That might be through adapting an existing product or by creating a new one altogether – turmeric crisps anyone? – but it could also be through an initiative, like the promotion of different lifestyle choices or sustainable packaging. Then, explain how you would market your idea to the public.

Choose your specialism

It takes two things to be a trendsetter. On the one hand, you need the ability to analyse data, spot emerging patterns, and use them to tell a compelling story. On the other, you need the creativity and entrepreneurial streak to turn your insights into business strategy. Just remember…

If you decide to go Digital, you’ll need to show you understand evolving digital marketplaces and different channels within your launch strategy.

If you take an Insights route you will need to clearly articulate the trend and its implications for PepsiCo in a compelling way – and show how that leads to your big idea.

Round 1: Submitting Ideas

Round 2: Channel Your Idea

ROUND 3: Business Case Presentation and Final Interviews

Opportunity is About:


Candidates should be from:

Description of Ideal Candidate:

The Challenge is open to citizens of the European Union who are eligible to work in at least 1 of the three relevant countries (Spain, United Kingdom, France) and either:

  1. Have just obtained their graduate or post graduate degree(s) from any university in the European Union; or
  2. Have up to 3 (three) years of work experience after having obtained the last graduate or post graduate degree(s) from any university in the European Union. 


Deadline: April 02, 2017

Cost/funding for participants:

All round 3 participants will be offered a job interview for the PepsiCo Graduate Programme in PepsiCo’s Insights department in the UK or PepsiCo’s Digital department in Spain, France, or the UK

Find your Dream Opportunity Abroad!

Search from 6531 opportunities in 190 countries