Red Dot Award: Design Concept 2021



Location (s):

  • Germany
  • Online


In 2005, the design award recognised the need to identify and celebrate new design concept and innovation, the precursor of today's design challenges and tomorrow’s great product. Believing a design concept must be evaluated based on its design merit without prejudice, this design competition created a unprecedented platform that accept entries from companies to design students.



  • Mobility and Transportation
  • Sports and Recreation
  • Home Furniture

Type of Design Concepts

Upon preparing an entry for the award, specify if the design is a “Concept” or if it is “Ready To Launch”. This allows the jury to better understand the design and will apply different criteria to evaluate a design that is still at a developmental stage compared to a design that is almost ready for the market.


“Concepts” are  designs that are still at the early developmental stage. They can be just an idea or a prototype and will not be made available for the market within the next few months or years.

Ready To Launch

“Ready To Launch” designs are almost or already fully developed as a product or a service. They may have already been announced to the market but are not yet available for delivery to the market before 2 June 2021.

Types of Categories

There are 42 categories to select from. Each category name is deliberately vague and broad to encourage unhindered imagination and innovation. The list of examples following each categories are samples and should not limit your entry. A single design concept can be submitted multiple times under different categories if the concept has attributes that is fitting to different categories.

Opportunity is About:


Candidates should be from:

Description of Ideal Candidate:

Open to designers, agencies, design companies and clients of works of the entire spectrum of communication design, having been realised and published by 1 July of the year of the competition, and no more than three years previously.

Up and coming young designers (up to two years post-graduation) can participate in the Red Dot: Junior Award. Applicants must show proof of enrolment in an institution of higher learning or vocational school or a copy of their diploma.


Deadline: May 15, 2021

Cost/funding for participants:

A winning work receives the distinction “Red Dot”, while outstanding entries get the Red Dot: Best of the Best. Only the best piece of work in a category receives the top award “Red Dot: Grand Prix”.

The Red Dot: Junior Prize is endowed with 10,000 Euros and goes to the best project.

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