UNESCO, MGIEP - #KindnessMatters for the SDGs - 415,642 acts of kindness



Location (s):

  • Brazil
  • Canada
  • Germany
  • United Arab Emirates
  • United States of America
  • Worldwide


We aim to mobilize the world’s youth to achieve the 17 SDGs through transformative acts of kindness. This campaign attempts to create a positive culture of kindness, in which every young person's selfless act matters!


Kindness is not defined by lofty stories, it exists all around us and needs to be celebrated at every moment of life because #KindnessMatters every day.

The need to contribute is a fundamental predisposition in human beings, who are inherently kind. Neuroscientific studies have shown that altruistic or kind behavior engages brain networks associated with reward processes that improve during youth. We hope to capitalise this fundamental biological need to build a new lethal combination for positive change.

We want to create a positive culture of kindness where a person's selfless act matters and to show how it can make a difference to the SDGs. We believe that young people should demonstrate how an act of kindness is a non-trivial task and that being kind is "cool".

We’re celebrating K3: kindness for self, others and nature, and invite you to share with us a simple act of kindness that you performed today – gave yourself some rest from daily routine, watered the plants, donated some blankets for a cause, or called your family. This exercise will take less than 30 seconds and will make you a part of our global kindness community. So, won't you help us make the world a kinder place?


Are you a young person between 15 to 35 years old?

Do you have a remarkable transformative story of an act or acts of kindness contributing innovative solutions or actions towards achieving the SDGs?

If you answered with a “YES” to all the above questions, you fit right in!.
Submit your story: https://mgiep.unesco.org/kindness 

Share an individual’s/organization’s amazing Act of Kindness for the SDGS.
Log in to: https://unesco-mgiep.typeform.com/to/CrNOGR



Opportunity is About:


Candidates should be from:

Description of Ideal Candidate:

Who are we looking for?

Young people, especially young women, in the age group of 15 to 35 years who are motivated and inspired to contribute to sustainable development goals. Youth led/focused organizations, formal set ups and individuals who are committed to enhance the youth participation in development agenda.

An act of kindness by any person is a generous, deliberate gesture or action to a another person, animal, or for planet earth. These acts can range from a simple impulse to a well-planned, organised activity such as mobilising a community drive to save an endangered species.


Deadline: As soon as possible

Cost/funding for participants:

Why should you be part of this campaign?

To be part of a global movement that promotes a culture of peace and to empower individuals/communities to take personal/community ownership/stewardship of critical local issues all the way up to global goals.

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