Deadline:
February 28, 2026
Program Starts: May 11, 2026
Program Ends: May 22, 2026
Location(s)
Austria
Vienna
Overview
The Vienna Global Branding ProgramWU is an international short program on global branding strategies for SMEs. It will take place from May 11 until May 22, 2026. A group of graduate students, both from WU’s international partners as well as from WU, will jointly attend this intensive program and work together on real-life group projects.
Details
Academic Program
The course program will be taught by Dr. Arne Floh and Maria Yoveska, M.Sc. from WU’s Department of Global Business and Trade. Students will learn how to create and implement global branding strategies for small and medium-sized enterprises. The course combines theory, guest speakers, and hands-on workshops on digital tools and cross-cultural marketing. Students will collaborate on projects, design real-world branding strategies, and engage in discussions that foster critical thinking.
For details on the academic program, please refer to the course outline.
Social Program
For international students the program includes sightseeing & cultural activities, ranging from a Vienna city tour to a daytrip outside of Vienna, as well as social events. The aim is to give visiting students a taste of Austrian and European culture while at the same time providing opportunities for networking and socializing.
Opportunity is About
Eligibility
Candidates should be from:
Description of Ideal Candidate
Dates
Deadline: February 28, 2026
Program starts:
May 11, 2026
Program ends:
May 22, 2026
Program Starts: May 11, 2026
Program Ends: May 22, 2026
Cost/funding for participants
Program fee (for students from partner universities)
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This program is run on an exchange basis, i.e. students do not pay tuition fees, but rather a program fee for the services offered to international participants in the program.
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Program fee: EUR 740
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Accommodation is not included in the program fee. To give students the flexibility of choice, students book the accommodation on their own. WU provides accommodation suggestions but students are not bound to these options.
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Please note the following cancellation policy:
- If students cancel their participation until April 15, 2026, the International Office reserves the right to withhold a service fee of € 250.
- If students cancel their participation after April 15, 2026, the International Office will not refund any portion of the program fee.
Services covered by program fee
Course:
- Business course with an international perspective
- Course materials
- Company visits and expert talks
- WiFi on campus
- Internet access on campus, use of WU's library, PC-rooms, eLearning services, and language resource center
- Participation certificate and grade transcript
Transport
- Public transportation ticket within Vienna for the whole program duration
Selected cultural and social events such as:
- Opening and closing event
- Intercultural evening
- Vienna city tour
Please note that accommodation is not included in the total fees. WU provides accommodation suggestions, but students are not bound to these options.
Un-save Opportunity
Internships, scholarships, student conferences and competitions.
