Deadline:
June 27, 2024
Program Starts: September 09, 2024
Program Ends: November 29, 2024
Location(s)
Online
Is it an online program? Yes! A lot changed due to Corona. We didn't think so, but with the right environment and tools creating ideas, working together in a cross-functional team, and building an innovative digital product is possible without meeting in person. This means: You can take part on-site in Munich or remote from all over the world. All workshops, meetings and processes in the teams are designed "remote-first", so there are no disadvantages of not being in Germany - maybe except getting up early or staying up late to sync with your team members' time zones.
Overview
What will I do at DPS? You will build a user centric product and service that solves a real world challenge. Also you will get to work in a cross functional team and learn to apply valuable methods and techniques. At DPS you will also get a chance to build a professional network and also exchange cultures with fellow participants from all around the world.
Details
To be a successful Product Marketing & Communications Manager (PMC) you have to have experience in all fields of marketing and communications. You have to know the product and its target audience, then how to create a compelling story around it. As a Product Marketing & Communications Manager, you have to also test and develop formats and channels and create and execute a strategy. These are based around data and analytics. And with the help of this data you also control and optimize the success of any given project.
In the 3-month training program at Digital Product School, you won't just learn how to do this, you'll do it every day! You will gain valuable hands-on experience for your future professional life.
Dates and deadlines of the upcoming batches:
-
Batch#22 - Sep. 9 to Nov 29, 2024: Applications open until Jun. 27, 2024
What you will gain
- #Become part of a diverse and international team of prospective communication specialists
- #Get theoretical insights and practical experience in all relevant fields of digital marketing and communications
- #Receive guidance and support from our experienced partner Looping Group, one of Germany’s leading agencies specialising in data-driven storytelling and brand building
- #Work in a dedicated “Newsroom” – a space designed and equipped to meet the requirements of all modern communications challenges
- #A state-of-the-art workplace in the new Munich Urban Colab, one of the most creative and dynamic, entrepreneurial and innovative nerve centers in Germany
- #Grants: up to € 1,000.- per month
What you will do
- #Form a team of three– to five Product Marketing & Communications Managers and solve a real communications problem posed by one of our partner companies
- #Develop a communications strategy for a product or service in close coordination with your stakeholders
- #Find and analyse data to form your strategy and optimize your measures
- #Create a compelling story that generates attention with the target audience
- #Conduct experiments and user research to find the best-performing ways to reach your performance goals
- #Produce stunning videos, podcasts, landing pages and other materials
WHAT YOU LEARN
In our training program, you as a Product Marketing & Communications Manager will learn theory and practically implement all aspects of creating an innovative communication strategy.
After three months, you will be familiar with all relevant topics and techniques of modern (digital) marketing and communications. You will have firsthand experience of what it is like to work in an agile communications team in a state-of-the-art newsroom to develop solutions in real-time based on most recent user data and market analytics.
As a member of the Digital Product School, you will also learn about digital product development (e.g. Agile ways of working and Design Thinking methods) and transfer these to the real world in a marketing and communications team environment.
Opportunity is About
Eligibility
Candidates should be from:
Description of Ideal Candidate
What we expect
- #You own a university degree (Bachelor) or have completed a comparable qualification in marketing, communications, media design, production or any other related field
- #You have the passion for working hands-on to create and try out new things
- #You are interested and knowledgeable in digital trends, technology and culture
- #You’ve got the ability to thrive under pressure and in a in a fast-paced environment
- #You have a deep interest in working with data and analyzing markets and measures
- #You’ve got excellent analytical, problem-solving, organizational and interpersonal skills
- #You know how to communicate clearly – verbally and written - and have the ability to build strong relationships between people
- #You are a natural problem solver with the willingness to work independently and use your initiative
Dates
Deadline: June 27, 2024
Program starts:
September 09, 2024
Program ends:
November 29, 2024
Program Starts: September 09, 2024
Program Ends: November 29, 2024
Cost/funding for participants
Is there any program fee?
Digital Product School is a non profit program that is free of cost.
What kind of certificate will I be awarded?
You will be awarded with a certificate at the end of the program in an off boarding ceremony. The certificate will state all the research methods and tools you learned and applied during the program to build a product together in a team.
Un-save Opportunity
Internships, scholarships, student conferences and competitions.
