Deadline:
June 01, 2024
Location(s)
France
Lille
Overview
The MSc – Master of Science in Digital Marketing & CRM is a 4-term program completely taught in English which provides a unique opportunity to strengthen both your knowledge of Digital Marketing and CRM. The main objective of the program is to prepare future managers to work in these two rapidly emerging and complementary marketing fields that represent new ways of conducting marketing and improving relationships with clients.
Details
The program’s focus is on combining theory with practical knowledge. This is the foundation for the development of professionals who can improve their effective digital marketing strategy by capitalizing on customer’s data. Students will also gain an understanding of the importance of managing customer relationships in a day-to-day business environment.
QS Business Masters Rankings 2022: IÉSEG is ranked 23rd worldwide out of 105 programs for its MSc in Digital Marketing & CRM.
In partnership with: Le wagon, Lyreco
PROGRAM
The program is offered on a full-time basis and consists of 3 consecutive terms of academic courses followed by a professional experience. The curriculum is developed around core courses and specialized courses in both Digital Marketing and CRM.
In the light of the changes brought by internet, the program focuses on the fundamentals of doing business online helping students understand online consumer behavior, how to develop effective websites, how to optimize digital strategy and communication across various channels and how to integrate new innovation.
The program helps students use new digital information systems and manage databases correctly in order to improve customer relationships which will consequently enhance the decision-making process and benefit the company.
COURSE CONTENT
The program is offered on a full-time basis and consists of 3 consecutive semesters of courses followed by a professional experience.
- MARKETING AND MANAGEMENT ESSENTIALS: 11 ECTS
- DIGITAL MARKETING: 37 ECTS
- CUSTOMER RELATIONSHIP MANAGEMENT: 20 ECTS
- INNOVATION AND NEW BUSINESS DEVELOPMENT: 22 ECTS
- HANDS-ON EXPERIENCE: 30 ECTS
ZOOM ON… CLICKSTREAM AND WEB ANALYTICS COURSE
The Clickstream and Web Analytics course gives students the opportunity to take the Google Analytics Certification, a recognized industry certification that will help students get the most out of digital analytics.
In addition to obtaining the Google Analytics certification, participants of the program will work in the Google Analytics accounts of international non-profit organizations in order to accumulate real-time experience by analyzing and reacting to the data these companies accumulate.
Students will be divided into groups and will be assigned an organization in order to analyze a significant amount of data before presenting their recommendations. Along the way, the students will be taught best practices for integrating analytics data into current marketing efforts, understanding key metrics and mastering advanced functionalities of Google Analytics in order to grasp the added value of web analytics for companies with an online presence.
WORKSHOPS AND CORPORATE EVENTS
Alongside the courses, the program includes various workshops and corporate events to further develop your personal and professional skills. These cover a range of topics, such as conflict management in cross-cultural environments and intercultural communication.
Our Career Program helps participants to establish their professional career plan by working on their skills, personal strengths, and using networking tools to be prepared to meet recruiters’ expectations internationally.
INTERNSHIP
During their internship, students are able to combine theories of management with hands-on experience and apply the cross-cultural skills they have developed at IÉSEG.
Customer Care Manager, CRM Intern, Digital Marketing Intern, Strategy Intern, Website Project Commissioner, Marketing Project Manager, Direct Marketing Specialist or Media Coordinator for example: the internship opportunities offered by the program at the end of the curriculum are multiple.
Some companies which hire our interns: Fiat Chrysler, Leroy Merlin, Nike, AXA, Universal Music, Philips, etc.
The internship can be undertaken in France or abroad. Most students have done their internships in France, in Europe or in Asia for example.
KEY PROGRAM ADVANTAGES
- A specialized and innovative program designed by academic and industry experts
- An interactive approach integrating both academics and professionals
- The possibility of obtaining different Google, Hubspot, Hootsuite certificates
- Exposure to leading technologies and software such as Salesforce, SPSS, Python, Mention, Mailchimp and many others
- The opportunity to engage in webstore development
- A partnership with Le Wagon – a leading international coding School
- Accredited by the French Higher Education Ministry with a state-recognized ‘Grade de Master’
MSC – MASTER OF SCIENCE DEGREES
Upon successful completion of the program (120 ECTS), students are awarded the traditional ‘MSc – Master of Science Degree’ from the Conférence des Grandes Écoles (“Diplôme de la Conférence des Grandes Écoles”), which attests to the School’s excellence.
They also get the State-recognized ‘Grade de Master’ for this Postgraduate program (“Diplôme d’Études Spécialisées en Management International”), delivered by the French Ministry of Higher Education, Research and Innovation and registered with the French RNCP (the National Registry of Professional Certification) under the number RNCP35291.
CAREER OPPORTUNITIES
Today the business environment requires proficiency in online marketing and CRM. This innovative program has been designed by experts to teach the fundamentals of online business practices. Graduates will have mastered new techniques to optimize communication strategies and improve customer relations. Career opportunities can be found in diverse sectors in positions such as:
- Business Development Analyst
- Community Manager
- CRM Data Analyst
- CRM Specialist
- Digital Marketing Specialist
- Growth Marketing Specialist
- Marketing Manager
- Product Manager
- Web Campaign Specialist
Opportunity is About
Eligibility
Candidates should be from:
Description of Ideal Candidate
The Master of Science in Digital Marketing & CRM program caters to students who already hold a bachelor’s degree in Business, Marketing, Communication, Engineering, IT (or similar from a recognized university) and wish to strengthen their knowledge of Digital Marketing & CRM.
Basic marketing knowledge is required (either from academic and/or professional path).
What you need to apply:
- A Bachelor degree in Business, Marketing, Communications, Engineering, Computer Science, IT or similar from a recognized university with strong academic performance
- Transcripts in English/Spanish/French of your Bachelor degree (up to date if you have not graduated yet)
- Your Bachelor diploma (if applicable)
- A good command of English; English Proficiency test for non-native speakers: IELTS 6.5, TOEFL IBT 85, TOEIC 4 skills 850, Duolingo 105, Cambridge Exam B2.
Native English speakers or candidates who have had two years of courses taught in English are exempt. - Copy of passport
- CV/Resume
- €100 application fees
- A GMAT/GRE score is optional, not mandatory.
Dates
Deadline: June 01, 2024
Cost/funding for participants
TUITION FEES
€17,500 for domestic and international students.
Other mandatory fees can go up to €500 (including, for example, the Alumni Association fee). Unlike some other countries where international students pay a much higher tuition than domestic students, there is NO difference between tuition for French and international students at IÉSEG.
LIVING COST
Cost of living in Lille: between €895 and €1,325 per month:
- Accommodation: from €450 to €800
- Food: €200
- Transport: €80 (rather leisure)
- Electricity: €45
- Phone & Internet: €20 to €50
- Personal: €100
SCHOLARSHIPS
IÉSEG offers large numbers of scholarships in the form of tuition waiver up to €5,000 for students who meet the various criteria for each case. No separate application is needed. Decisions will be made during admission commission and released along with admission decision.
- PARTNER SCHOLARSHIP
- €500 tuition reduction for all admitted applicants coming from one of our partner universities worldwide
- EARLY BIRD SCHOLARSHIP
- €1,000 tuition reduction for all applications submitted before February 1st, 2024
- GMAT SCHOLARSHIPS
- €500 tuition reduction for admitted applicants with a GMAT score between 650 and 680,
- €1,000 tuition reduction for admitted applicants with a GMAT score of 690 or higher.
The GMAT score can be sent after the completion of the application, until the end of the application process (according to the application deadlines). - MERIT-BASED SCHOLARSHIPS
- Between €500 and €2,500 tuition reduction based on the applicant’s overall portfolio based on high levels of academic performance, rigor, motivation, extra-curricular activities and/or professional expertise
FINANCIAL AIDS
The choice to study abroad is not only an academic decision, but also a financial one. Students need to be aware of the various cost involved in pursuing a postgraduate’s degree at IÉSEG.
Eiffel Scholarship
The Eiffel Excellence Program offers funding for a Master’s postgraduate degree course and PhD. It is run by the French Ministry of Foreign and European Affairs. Focusing on three key subject areas of sciences, economics and management, law and political science, its primary aim is to offer scholarships in French higher education establishments to future public and private sector decision-makers in foreign countries. As regards the Master’s degree course, students pursuing careers in teaching and research are not eligible as they can benefit from other grant programs.
It also seeks to encourage applicants from developing countries, particularly in Asia, Latin America, Eastern Europe, the Middle East and the new EU Member States, although this does include industrialised countries for the PhD component. The Eiffel Programme is designed to help French higher education establishments attract high calibre overseas students. Only French higher education establishments can submit applications and, if successful, they must enrol the candidates in the requested courses to obtain the Eiffel grant.
Note: The School must apply for the Eiffel scholarships on behalf of the selected students. All interested students please contact the Admission/Recruitment contact for the specific program for more information. Application deadline: November 25th, 2023.
Note 2: Only candidates below 25 years old are eligible to this scholarship.
For more detailed information, please check http://www.campusfrance.org/en/eiffel
AVENIR Excellence Scholarships
The AVENIR – Destination France Excellence Scholarship program is aimed at students residing in Spain who are going to study at the higher level in France during the 2024/2025 academic year. This scholarship is available for all our Master of Science and International MBA programs.
Loans
- For American students please check with Sallie Mae for private loan options. Our school code is: 038203-00 and the official name of the school in French is: Institut d’économie scientifique et de gestion.
- Prodigy Finance offers loans to international students of +150 different nationalities, minimum loan amount is 15000 US$. More information at https://prodigyfinance.com.
- Italian MSc participants can benefit from the Intesa Sanpaolo Bank – “Per Merito” Loan. More information at: www.intesasanpaolo.com.
Country specific scholarships
- All international students are encouraged to check with Campus France and their own government to see if there are any scholarships available.
Un-save Opportunity
Internships, scholarships, student conferences and competitions.
