Deadline:
August 04, 2025
Location(s)
Online Singapore
Overview
In partnership with Enterprise Singapore (EnterpriseSG) and CapitaLand Investment (CLI), this challenge offers local retail brands (including SMEs and MNCs) a unique opportunity to foster innovative retail concepts in Singapore.
Details
Where bold retail concepts meet opportunity!
In partnership with Enterprise Singapore (EnterpriseSG) and CapitaLand Investment (CLI), this challenge offers local retail brands (including SMEs and MNCs) a unique opportunity to foster innovative retail concepts in Singapore. The challenge will select up to three winning concepts, underscoring the commitment to recognising and supporting a broader range of innovative and outstanding ideas. Winners will get the opportunity to access up to one year and up to 4,000 square feet of retail space in one of CapitaLand’s malls to pilot and showcase their innovative concepts1. Winners will also receive EnterpriseSG’s support for pilot implementation, of up to 50% support capped at S$300,000 for supportable costs2.
Whether you're launching an immersive showcase, a tech-enabled customer journey, or an innovative product trial, this is your chance to generate buzz and footfall, while bringing your experiential retail vision to life.
Stand a chance to tap on retail spaces in CapitaLand malls, along with marketing support and resources to supercharge your concept.
This industry initiative aims to identify local companies with:
- Compelling solutions that meet and grow consumer demand for its target segment(s).
- Innovative, experiential concepts that elevate consumer engagement through immersive experiences.
- Store concepts that optimise space and manpower resources through the adoption of technology to achieve cost and operational efficiencies.
Opportunity is About
Eligibility
Candidates should be from:
Description of Ideal Candidate
We are looking for local companies with:
- Compelling solutions that meet and grow consumer demand for its target segment(s).
- Innovative, experiential concepts that elevate consumer engagement.
- Store concepts that optimise space and manpower resources.
Dates
Deadline: August 04, 2025
Cost/funding for participants
Opportunities and Incentives
Stand a chance to bring your bold experiential retail concept to life — in the heart of Singapore’s top malls.
Winning retail brands will enjoy a powerful launchpad to test, refine, and scale their ideas in a real-world retail environment, supported by Enterprise Singapore and CapitaLand Investment. Benefits include:
Retail Space for Up to one year
Pilot your concept in up to 4,000 sq ft of retail space in CapitaLand malls (e.g. CQ @ Clarke Quay, Funan, Plaza Singapura and more), with space and duration tailored based on concept readiness, suitability, and availability. Winning brands will enjoy rental waivers and have the flexibility to manage their own fit-out, staffing, utilities, legal fees, and service charge – empowering them to shape and customise their store concepts to best reflect their brand vision.
Pathway for continuity
Promising pilots may be considered for extended tenancy, with future lease discussions to be explored as a separate commercial engagement with CLI, based on mutual fit and business performance.
Amplified visibility
Benefit from marketing and promotional support through extensive digital channels and in-mall platforms — to help you reach and engage your target audience.
Access to a Collaborative Ecosystem
Tap into CLI’s vibrant network of retail and ecosystem partners for mentorship, business insights and collaboration.
Access to EnterpriseSG's network
Access to EnterpriseSG's network of technology partners, solution providers and industry resources to accelerate concept implementation.
Up to 50% of pilot implementation support (capped at S$300,000)
Up to 50% of pilot implementation support, capped at S$300,000 from EnterpriseSG, where applicable.
Un-save Opportunity
Internships, scholarships, student conferences and competitions.
