HEINEKEN - Global Graduate Program (Commerce)

About the Program

Our Global Graduate Program is a three-year path which consists of three rotations, each lasting six months, and will take place within your chosen area: Commerce. After the rotations, you’ll have the opportunity to spend the next 18-months working in a role within your home operating company in Spain

• Rotation 1: Set off in the HEINEKEN operating company of application in Madrid, Spain. Here, you’ll gain a solid foundation in your specific function and an understanding of our operations, strategy, and culture.
• Rotation 2: Continue in Madrid, Spain of application with a cross-functional assignment, widening your perspective and understanding of different business areas and how they interconnect.
• Rotation 3: Broaden your horizons with an international assignment, enhancing your global mindset and cultural adaptability.
• Landing Role: Now you’ve got all the tools, it’s time for you to apply what you’ve learnt in a management position within your country of application in Spain. Every day will bring a chance to continue with your growth and development.

A Handful of (Program) Highlights:

• A Great Graduate Community: Join a vibrant network of graduates from around the world, sharing experiences and learning together.
• Support and Mentorship: Learn from former graduates and senior leaders who will guide and support you on your path.
• Extensive Learning Journey: Engage in a thorough learning and development program designed to help you become your best self.
• A Vast Range of Assignments: Experience a variety of assignments that will challenge and inspire you, giving you a broader understanding of our business.

About Commerce On-Trade at Heineken Spain:

In Commerce On-Trade, commercial strategy, consumer understanding, and execution excellence come together to drive our brands in key On-Trade consumption channels.

The role will contribute to the development and execution of On-Trade strategies, supporting key initiatives through performance analysis, market tracking, and in-point-of-sale activation execution. This position will work closely with Sales and Trade Marketing teams on go-to-market plans, innovation projects, and brand visibility across bars, restaurants, and events, while collaborating cross-functionally with Sales teams and key stakeholders to ensure strong execution and brand consistency at every consumer touchpoint.

This opportunity offers exposure across key areas of the business, providing rotations through Distribution/Road to Market, Field Sales, and more strategic commercial roles (Trade Marketing/E-Business/Commercial Excellence, KAM...), gaining hands-on experience in market execution as well as a broader understanding of commercial strategy, customer management, and business planning.

Who We’re Searching For:

• Ambitious Individuals: Passionate about building a meaningful career in one of our key functions.
• Open and Adventurous: Ready to embrace new challenges and explore diverse experiences.
• Leadership Potential: Prepared to take initiative, lead projects, and drive change.

What You Will Learn:

• The HEINEKEN Way: Gain an exclusive insight into our strategic direction and contribute to its execution.
• Project Leadership: Take the lead on projects that drive our business forward.
• Stakeholder & Change Management: Develop the skills needed to manage stakeholders and lead effective and meaningful change.