Account-based marketing - internship - Paris

Since 2014, Wiremind has positioned itself as a technical companytransforming the world of transport and events with a 360° approach combining UX, software, and AI.

Our expertise lies primarily in optimizing and marketing our clients' capacity. We work on various projects such as ticket forecasting and pricing, 3D optimization of air freight or scraping competitor prices. Our applications are the preferred tool of companies such as SNCF, United Airlines, Qatar Airways or even PSG to visualize, analyze and optimize their capacity.

Dynamic and ambitious, we strive to maintain our technical DNA which is the engine of our success. The company, profitable and self-financed since its creation 10 years ago, is mainly composed of engineers and experts and currently supports the growth of our business model based on "software-as-a-service" solutions.

Your missions

The Account-Based Marketing (ABM) Intern will support the Marketing and Sales teams on the PASSENGER side by contributing to the execution, optimization, and scaling of ABM initiatives. This role is hands-on and operational, with exposure to account research, campaign preparation, ABM program setup, and cross-functional collaboration with Sales, Pre-Sales, RevOps, Content, and Marketing.

Key Responsibilities:

1. Account Research & Intelligence

• Build, enrich, and maintain target account lists with RevOps

• Research and map key stakeholders per account (job titles, org charts, LinkedIn profiles)

• Identify and document buying committees and decision-making structures

• Monitor account-level news and triggers (e.g. leadership changes, expansions, RFPs in collaboration with Pre-Sales)

2. ABM Campaign Preparation & Execution 

• Prepare account briefs to support Sales Assist and ABM campaigns

• Support LinkedIn ABM advertising initiatives, including:

  • LP copies

  • Ad creatives & messages

  • Campaign setup in internal systems

• QA and validate account-level personalization prior to campaign launch

• Produce weekly ABM performance summaries and reporting

3.ABM Program Setup & Enablement

• Create ABM kits/playbooks by use case (per pain points/benefits, industries, etc.)

• Support documentation of ABM processes and workflows

• Assist in building and maintaining basic ABM dashboards in HubSpot

• Contribute to sales and marketing enablement materials in collaboration with the Content Manager

• Support the setup of nurture tracks and sequences for personalized account targeting

4. Cross-Functional & Strategic Projects

• Support the completion and refinement of Buyer Personas

• Assist in revamping sales assets following the completion of the messaging project

• Collaborate with RevOps and Marketing to support the creation of a Sales Enablement Hub in Notion

• Conduct high-level competitor analysis focused on positioning and messaging

About Wiremind

Since 2014, Wiremind has transformed transport and events with a 360° approach, integrating UX, software, and AI.

We excel in optimizing and marketing our clients' capacity, handling projects like ticket forecasting, pricing, 3D air freight optimization, and competitor price scraping. Our tools are trusted by companies like SNCF, United Airlines, Qatar Airways, and PSG for visualizing, analyzing, and optimizing capacity.

Dynamic and ambitious, we maintain our technical DNA, driving our success. Profitable and self-financed since inception, Wiremind consists mostly of engineers and experts, supporting our SaaS-based business model.